Making A Start: Pilot

All new relationships start with a pilot campaign. A ‘proof of concept’ campaign to assess the viability of a longer-term partnership. Your pilot campaign can start at relatively short notice; usually in a matter of weeks.

• Test the quality of different lists and data sources.
• Test the product positioning, the approach and call guide we are using.
• Establish key metrics and set realistic benchmarks and expectations

Long-Term Programme: Ongoing

Most clients follow a pilot with an ongoing programme of activity. Benefits of this include our ability to:

• Manage a high volume of data from a variety of sources
• Understand and promote a large portion of your product portfolio
• Nurture potential customers until they are ready for sales interaction
• Conduct research to find new prospects and keep your pipeline strong
• Establish relationships with your sales team
• Work directly on your CRM where practicable

Short-Term Programme: Tactical

One of the main benefits of using Voicentric is our ability to start campaigns quickly. Tactical campaigns are short-term projects with a specific focus:

• New product introduction
• Specific vertical market, geography, product group or application
• Install base re-engagement
• Voice of customer
• Special promotions
• Event invites
• Webinar follow-up