Blog
Welcome to our company blog, where we share insights, updates, and stories that drive innovation and success in our industry.
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What Happens When A Prescription Medication Goes Viral?
The most restrictive part of marketing in the wider life sciences industry is medication, for many important safety reasons. The Advertising Standards Agency’s guidelines...
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Bowel Cancer Jab Could Be The Latest Vaccine Advance
An argument made by some of those sceptical about the Covid vaccines was that if making one was so easy, why had there not been...
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What Is Disease Mongering And Why Is It Used In Marketing?
The core of life science marketing is advertising the discoveries that have been found in the medical profession and turning these incredible pieces of research...
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UK Life Sciences In Investment Boost In London and Dundee
Many in the UK life sciences sector may have wondered if there would be some specific measures relating to the sector in the King’s...
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Life Sciences Firm Announces New Top Five Firm Partnership
A York-based life sciences firm has announced a new deal with one of the top five pharmaceutical companies in the UK to help it develop...
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Prospects For Life Sciences After The General Election
With the general election fast approaching, those in the life sciences sector will have been wondering what the various parties might be proposing to support...
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AI’s Role In Boosting Revenue For The Pharmaceutical Sector
Artificial intelligence (AI) is going to have an impact in every sector over the next few years, including the life pharmaceutical industry, as it is...
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Why Do Some Life Science Companies Fail Despite Good Ideas?
Life science is about realising the potential of research, which means that, more often than not, a great idea and a powerful goal lie at...
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What Has Been Learned From A Controversial Startup’s Fall?
In business, the biggest and most useful lessons come not necessarily from success but from ambitious failures, and many successful people adopt a mindset of...
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How Marketing Helps To Cure Rare Diseases
Marketing in the field of life science is complex, with very different practices, standards and tactics required depending on the size of the potential customer...
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What The Marketing World Learned From A Banned Painkiller Advert
Besides the logistical and legal complexities of marketing health and life science products, there are a lot of considerations that go into the advertising campaigns...
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When Medical Marketing Campaigns Lead To Enduring Beliefs
Public health, medical and life science marketing campaigns are inherently unusual compared to other market sectors, due to the strict regulations on what can be...