Life Sciences Telemarketing Could Lead To A Strong 2025

The life sciences sector evolves and changes quickly. But it’s fair to say that the world is facing multiple global health challenges that it will need the support of multiple life sciences businesses across countries to tackle. 

Research from CBRE recently highlighted the growing need for more lab space within the sector. Organisations in the US, Europe and China are actively working to increase the lab space they currently have available to allow scientists to search for treatments for all manner of conditions and diseases, from cancer to obesity. 

More than 35 million square feet of lab and research and development (R&D) properties were said to be under construction last year alone, which highlights the global focus on helping us all live healthier lives. 

If you are a supplier of diagnostic equipment, lab instruments or any other essential pieces of kit that you would expect to find in life sciences R&D facilities, now is the time to focus on reaching out to your clients. 

Starting a conversation with the right people

But starting a conversation, especially with new organisations, can be hard. This is why you need to focus on targeted lead generation strategies to help you get in front of the life sciences organisations that are expanding their footprints and will therefore need specialist equipment to get their labs up and running. 

The key to getting this right is to conduct personalised outreach to key decision makers. These are the people you need to be speaking to if you want to have a chance of getting an organisation to adopt your products. 

People might tell you that arranging conversations with these people is difficult, but that’s only the case if they don’t want what you’re selling. If you can show the right people that what you have to offer is valuable to them and will benefit their future growth, they’ll be happy to have a conversation with you.

Of course, all of this kind of outreach and research takes time and in a specialist sector like life sciences you need someone who understands the industry if you really want to make strong new connections. 

Finding the right markets

With so much construction happening in the life sciences industry at the moment, you want to focus your efforts looking for new clients in the right locations. According to the data, the fastest-growing markets are both in China: Beijing and Shanghai.

The construction activity in these two cities is set to deliver 13.7 million square feet of lab space in the coming years. Tokyo in Japan is another market to watch and one where strong growth is expected. 

Within Europe, London is expected to lead the way when it comes to adding to the footprint of life sciences facilities, with Cambridge also an important market. Elsewhere, Paris continues to be strong. 

Finally, on the other side of the Atlantic there are a few pockets of activity to look at. The US remains the world’s largest life sciences market, with the San Francisco Bay Area and Boston-Cambridge named the areas leading the charge for new R&D space. In addition, there is strong growth in Toronto and Montreal in Canada. 

Speaking the right language

When it comes to lead generation for new life sciences facilities, it’s not only about understanding the sector. It’s just as important to have a team who can speak to people in different countries where English is not the first language. 

Having a multi-lingual team of telemarketers will set you apart, particularly if those people are able to speak languages such as Mandarin or Japanese because this will give you access to the fast-growing markets in the Asia-Pacific region. 

French telemarketers will also be useful not only due to Paris’ developments, but also for Montreal given that it is located in Quebec. 

Having specialist conversations

The life sciences sector can be complex to navigate and often conversations become specialist very quickly. When you’re building relationships, it’s important that you do so from a place of trust and there’s no better way to build trust than to demonstrate that you understand the challenges of constructing and maintaining high-quality R&D labs. 

In fact, one report recently noted that having in-depth knowledge of the sector is increasingly important for the companies building the labs of the future and it stands to reason that the same is true for those supplying the equipment for such labs. 

Lab environments are becoming increasingly complex as new technology develops and organisations focus on solving ever-more complicated challenges. Therefore you want your telemarketing team to have as much knowledge as possible of what equipment you offer and how it can be used in different lab scenarios to develop a strong pipeline of leads. 

However, it’s clear that if you get all of this right, 2025 is set to be a strong year for businesses operating in the life sciences industry.