Blog
Welcome to our company blog, where we share insights, updates, and stories that drive innovation and success in our industry.
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Why Do Some Telemarketing Prospects Hang Up Immediately?
It is the one common situation every telemarketer, sales lead and business fears; a friendly representative from your company calls a prospective client who seems...
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How Are Cold, Warm And Hot Leads Engaged With Differently?
Winter is a very odd season for telemarketing, as the focus of many businesses is on consolidating, finishing anything that can be done at the...
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How Can You Turn Around A Tough Telemarketing Conversation?
Conversational marketing is as much about learning, empathy and listening as it is about the ultimate sale, and this is especially true in specialist markets...
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How Can You Ensure Your Marketing Promotes Ethical Values?
There are a lot of ways to market products, some of which are more effective in the short term, whilst others will ultimately prove to...
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The Importance Of Specialised Telemarketing In Life Sciences
Whether marketing a new product or wanting to improve lead generation, life science companies should consider outsourcing their telemarketing to specialists who can offer them...
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Could My Organisation Benefit From Partnership Marketing?
In today’s day and age where consumers and businesses alike are bombarded with a huge amount of marketing both on and offline, it can...
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How Can You Boost Engagement With Telemarketing Campaigns?
Whilst the old ways may work best in a lot of different markets and industries, specialist telemarketing is not one of them by any stretch...
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How Can You Boost Engagement With Telemarketing Campaigns?
Whilst the old ways may work best in a lot of different markets and industries, specialist telemarketing is not one of them by any stretch...
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What Types Of Telemarketing Are Best For Life Sciences Orgs?
While telemarketing is a catch-all term for telephone marketing services, it’s important to recognise that not all telemarketing activity is the same. Broadly speaking...
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The Biggest Mistakes And Misconceptions With Telemarketing
The three key aspects of any marketing campaign that a business needs to understand are its purpose, its audience and its medium. This is especially...
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Why Should You Use Native Linguists For Marketing Campaigns?
The key to marketing is storytelling, and one of the most effective but most difficult ways to tell a story is through organic conversation. This...
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What Are The Best Strategies For Re-Engaging Old Leads?
Whilst every business needs a tailored approach, telemarketing in an industry such as the life sciences is ultimately about relationship building, forging a strong community...