The Importance Of Specialised Telemarketing In Life Sciences

Whether marketing a new product or wanting to improve lead generation, life science companies should consider outsourcing their telemarketing to specialists who can offer them the best return on investment (ROI). 

There are lots of benefits of using a specialised life sciences telemarketing firm to help businesses avoid the challenges they are likely to face if they attempt to promote themselves without an external agency. 

Challenges for life science companies 

1) Not connecting with the right people

Some of the difficulties companies in the life science sector might experience when it comes to telemarketing include not having the right contacts. In order to market news, a product recall or launch most effectively, the update needs to reach the most suitable people. 

It does not matter how good or valuable your brand, product or news is if it does not connect with the right contacts. 

Similarly, it is the quality of the contact rather than the quantity. A whole address book of contacts means nothing if the most influential clients are not included. 

Upcoming companies might not have made these relationships yet, which is why they lack the ability to access the people they need to connect with. 

On the other hand, they may not have enough contacts to telemarket to, which limits their promotional opportunities. 

Telemarketing agencies will have a large portfolio of customers they can reach, including those who will be most influential. 

2) Recruitment challenges

Another difficulty life science companies face when it comes to telemarketing is finding the right employee. 

The recruitment process can be long and difficult, as well as expensive, especially when wanting someone who can fit perfectly with the company but also has the experience and talent to produce successful campaigns. 

Businesses are also often averse to employing people to work in-house, as it means they are committed to that member of staff, even if it turns out they are not right for the company. Using an agency means they are not restricted to one telemarketer, and it is easier to release themselves from the contract.

Benefits of using a specialised telemarketing firm 

Conversely, there are many benefits to using a specialised telemarketing company for your life science business, as they are able to overcome these challenges and offer more besides.

1) Expertise

Firstly, anyone working in a telemarketing company does the job all day, every day. This means, they are very experienced and knowledgeable about who to contact, what to say and how to get the most out of their call. 

The staff often have years of experience, are highly educated, and sometimes have a science background. Even those who do not, tend to undergo a lot of training on the technologies and product, making sure they know everything there is to know and can produce clear and credible presentations to customers. 

2) International reach

Lots of the telemarketers also speak other languages, which means they can offer a global reach and are able to expand the business overseas. 

Being fluent in other languages and cultures means they are better able to communicate with customers from all over the world by addressing their concerns and answering their questions with professionalism and intelligence. 

3) Target high-value customers

Being specialists in the life science industry means they will have good relationships with high-value customers, enabling them to market your business or product to those with the most influence. 

They will have a network of contacts, ranging from end users to company directors, which means they will reach the target market.

As they are skilled communicators, they have been able to build ongoing relationships with many of the customers, who have grown to respect and trust them over the years. This also allows them to get real-time feedback, which will help to improve the brand.

4) Effective marketing tool 

Telemarketing is one of the most effective promotional techniques in the life sciences industry, as it can reach people better than email or mail. 

It allows for a more personalised form of communication, improving customer loyalty and providing immediate feedback for the client to boost satisfaction in the product or brand in the long-run. 

5) Thorough analysis

After going through your company’s needs, objectives and target market to create the most successful campaign, a telemarketing agency will generate thorough analysis of its effectiveness. 

Clients will receive weekly updates, so they can follow up on what has been completed and the results of these actions. Being able to look at the data will put companies in a good position to make important decisions and potentially change their strategy, if need be. 

It also means they can see their ROI with the headline statistics, as well as the more detailed metrics, and the telemarketing specialists can offer suggestions on ways to improve the results even more.