Approach & Methodology
• Our Conversations: In our industry, a 'hard sell' approach doesn't work. The experts we engage with are sceptical and curious, making overly scripted interactions ineffective. Instead, we use a natural, conversational approach to encourage prospects share insights about their projects, challenges, and aspirations. Our conversations let them do most of the talking, allowing us to truly understand their needs and build meaningful relationships.
• Flexible And Adaptable: We recognise our clients’ needs to start projects quickly. Our agile resourcing model enables us to redeploy and recruit swiftly, enabling most campaigns to be up and running within a few weeks of receiving the initial brief. Additionally, we can change focus or re-strategise during our campaigns with negligible down-time, be it a new geographical target or even product.
• We Bridge The Gap Between Marketing And Sales: Whilst our client’s marketing teams will often plan and initiate our campaigns, our product goes to and empowers their sales teams. We focus on building trust and awareness of our activities, opening lines of communication, and establishing feedback loops. By taking a direct interest in the transition of leads to your sales team and monitoring their progress, we ensure a successful collaboration and drive your business forward.
• If It’s Not Working Out, We Can Take A Time-Out: The foundation of our success is long-lasting relationships, which are reliant on honesty. If we identify the need to change strategy, we will tell you at the earliest opportunity and will slow-down or pause the campaign to mitigate unproductive or suboptimal returns on your investment. In rare cases where we believe the project may not work, we will advise an indefinite halt in which case you will only be charged for work completed up to that point.