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Services

Our clients all have one thing in common: they understand that direct communication is an essential component of their marketing and growth strategies, even in a digital age. Whether they are launching a new product, building their opportunities pipeline, fielding interest from traditional marketing channels, or reconnecting with their customers, there is no substitute for picking up the phone. At Voicentric, we are on the phone all the time - it's what we do best!

For over two decades, Voicentric has dedicated its focus to the Life & Materials Science sector. Our deep market knowledge, combined with our understanding of the calibre of professionals required to communicate the complexities of our clients’ innovations clearly and credibly, is at the heart of our success.

Services

Check out our core services

We offer a range of services and project types at Voicentric. Take a look at our main offerings and get in touch to learn more about how we can support you.

Project Types

How Can We Support You?

Voice of Customer

We’ve found that honest opinions are best captured through natural, nuanced conversations rather than stock questionnaires. Your customers appreciate the personal touch of someone taking the time to contact them directly. Voicentric can conduct these conversations and create bespoke reports to categorize responses and display trends.

Installed Base Management

Keeping track of end-users and decision-makers while maintaining a personal touch fosters brand loyalty. Your customers enjoy hearing from you, and we can deliver this for you.

Dormant and Lost Opportunities

Opportunities that have lost momentum often end up at the bottom of a sales rep’s to-do list. However, patience and persistence can pay off. Speak to us about how we can help reinvigorate your opportunities pipeline.

Trade-in/Trade-up

Even your existing customers may be slow to respond to information about new innovations or iterations of their current solutions. A quick phone call can highlight the benefits of upgrading, elaborate on nuances, and alleviate scepticism.

Data Enrichment and Cleansing

Decision making authority, contact details, products, applications and techniques are ever-changing. We can ensure your data is up to date and accurate to significantly increase the success of your marketing campaign.

Market Research

The best way to conduct market research is by speaking directly to your customers and letting them do most of the talking. Our team’s expertise and conversational approach excel in achieving deep profiling, identifying needs and pain points, and understanding the customer’s buying journey within our niche sector.

Product Recall / End-of-Life

Sometimes our clients need to urgently reach their customers. Emails can often go astray or remain unanswered without confirmation of receipt. If you lack the time or resources to call your customers ASAP, let us handle it for you.

New Product Introduction

Launching a new product requires strategic planning and expert execution. Our team provides comprehensive support, including market research, demand generation, customer profiling, and lead generation. We leverage our deep market knowledge to ensure your product reaches the right audience.

Project X

Your needs are unique and may require a multilateral approach, incorporating different strands of our various service offerings. Talk to us about your objectives and challenges, and we’ll tailor a campaign to address them.

Doing Things Differently

The Voicentric Difference

Approach & Methodology

• Our Conversations: In our industry, a 'hard sell' approach doesn't work. The experts we engage with are sceptical and curious, making overly scripted interactions ineffective. Instead, we use a natural, conversational approach to encourage prospects share insights about their projects, challenges, and aspirations. Our conversations let them do most of the talking, allowing us to truly understand their needs and build meaningful relationships.

• Flexible And Adaptable: We recognise our clients’ needs to start projects quickly. Our agile resourcing model enables us to redeploy and recruit swiftly, enabling most campaigns to be up and running within a few weeks of receiving the initial brief. Additionally, we can change focus or re-strategise during our campaigns with negligible down-time, be it a new geographical target or even product.

• We Bridge The Gap Between Marketing And Sales: Whilst our client’s marketing teams will often plan and initiate our campaigns, our product goes to and empowers their sales teams. We focus on building trust and awareness of our activities, opening lines of communication, and establishing feedback loops. By taking a direct interest in the transition of leads to your sales team and monitoring their progress, we ensure a successful collaboration and drive your business forward.

• If It’s Not Working Out, We Can Take A Time-Out: The foundation of our success is long-lasting relationships, which are reliant on honesty. If we identify the need to change strategy, we will tell you at the earliest opportunity and will slow-down or pause the campaign to mitigate unproductive or suboptimal returns on your investment. In rare cases where we believe the project may not work, we will advise an indefinite halt in which case you will only be charged for work completed up to that point.

Expertise & Specialisation

• Our Specialty: Specializing in scientific telemarketing, with a focus on the Life Sciences and Materials Science industries, we have honed our understanding of this fast-evolving landscape and the behaviour of its key players over two decades. Our specialization has enhanced our reputation, making us the agency of choice for both industry leaders and start-ups.

• Our People: Our highly intelligent workforce is the driving force behind our success. With many team members holding post-graduate degrees, they bring a wealth of knowledge and expertise to every interaction. Extensively trained on client technologies and product applications, our employees are adept at presenting your products and value propositions with clarity and credibility. Their ability to identify opportunities, handle objections, and navigate complex customer interactions ensures that your business objectives are met.

• Global Reach: Our operations span the Americas, Europe, the Middle East, and the Asia-Pacific regions, ensuring seamless communication in multiple languages across all time zones. Key to this, is our team of native linguists.

Operational Excellence

• No Contact Lists, No Problem: Where possible, Voicentric will research new prospects from scratch. Pure desk research and algorithms can be costly and fail to find your prospects; phone validation throughout an evolving research method ensures that you end up with a targeted and effective list that we can market to at the same time.

• Bespoke CRM, Reporting And profiling: We appreciate the value of data and handle it with care, ensuring cleansing and strategic use for accuracy and reliability. We provide detailed, customised reports and capture customer profiling to help target appropriate contacts in future and provide market insight to clients.

• We Are All ‘Owners’: Voicentric is an Employee-Owned Company. This means that our people have a vested interest in our success and a distinct sense of accountability for maintaining our culture of excellence. Everyone knows that for Voicentric to be successful, our collaboration with you needs to be.

Data

Building Data You Can Rely On

Poor data can waste time and money. Voicentric can improve the quality and quantity of data you have for future marketing initiatives. Profiling customers and continually updating and improving your dataset will allow you to launch your next targeted project with confidence.

Ongoing Data Cleaning and Validation

We ensure that our data is targeted and accurate through a continuous cleaning and validation processes. This includes qualifying data through phone calls, which is the only effective way to update business records.

Accurate Data Building

Our data is built on reliable sources and referrals, ensuring that we have high-quality information for future initiatives.

Handling Inbound Enquiries

We handle inbound enquiries promptly and efficiently. By following up quickly, before your data goes cold, we prevent the value of your data from diminishing and ensure that potential opportunities are not lost.

What Our Customers Say

We are proud of our client partnerships – with transparency and authenticity at our core, feedback and open communication help us optimise our services and develop enduring client relationships.

EMEAI Field Marketing Director, Proteomics Company

When working with Voicentric, I try to think of them as an extension of my team and how they fit into our customer journey, and......

Director Life Sciences Portfolio Marketing, Scientific Information and Analytics company

Voicentric understood our goals and had the experience and initiative to adapt and deliver. The team knows our target sector and are used to speaking......

Senior Manager, Downstream Marketing at a Leading Materials Science Solutions Provider

My Market Development team and I have had the pleasure of working with Voicentric as our telemarketing partner for several years. They’ve truly transformed......

VP Marketing and Communications at a Global Biomedical Device Organisation

For over 20 years, Voicentric has provided outstanding telemarketing services, across the many high-profile life sciences, materials science and health sciences companies I have worked for......

Associate Director of Marketing Program Management at a leading Life Science Measurement and Tools Company

Working with Voicentric has been an invaluable cornerstone of our demand generation strategy. Together, we've navigated lead qualification, nurture campaigns, and lifecycle/replacement projects, all......

EMEAI Field Marketing Director, Proteomics Company

When working with Voicentric, I try to think of them as an extension of my team and how they fit into our customer journey, and they very much deliver with this way of working. Their approach to preparing for our calling campaign and their desire to understand our portfolio help deliver an authentic experience to our customers. They are very collaborative in making changes to a project if we do not see the desired results, ensuring that we try to maximize our investment with them. I look forward to working with them again!

Director Life Sciences Portfolio Marketing, Scientific Information and Analytics company

Voicentric understood our goals and had the experience and initiative to adapt and deliver. The team knows our target sector and are used to speaking to scientists in the academic or corporate world. After a successful pilot, we scaled up to a proficient team capable of calling globally in multiple languages. Their detailed reports and close collaboration with our sales team ensured strategic targeting of specific accounts, maintaining opportunities, and bridging the gap between marketing and sales. Our relationship was a true partnership, marked by innovative thinking and constant availability to brainstorm our next steps. They have proven to be an invaluable asset to our business.

Senior Manager, Downstream Marketing at a Leading Materials Science Solutions Provider

My Market Development team and I have had the pleasure of working with Voicentric as our telemarketing partner for several years. They’ve truly transformed our marketing programs in competitive target markets like food, battery, cement, metals, and mining around the globe.

Their method, dubbed “Intelligent Telemarketing”, surpasses conventional tactics. Voicentric’s team of scientists comes with an understanding of our solutions and callers receive profound training on our products. This not only inspires confidence in our potential clients but also ensures effective communication of our message.

We greatly value Voicentric’s commitment to GDPR compliance, which is crucial in today’s data-sensitive landscape. Voicentric doesn’t simply make calls; they provide comprehensive market intelligence, acquiring new contacts, and delivering detailed reports customized to our CRM needs. In short: They nurture contacts and cultivate leads until they are ready for sales contact. This persistence has contributed to our success.

Global reach: With inbound and outbound calling capabilities in native languages across the Americas, EMEA and Asia, Voicentric ensures language is never a barrier to reaching potential clients. Their reliability in project management and execution has made them an integral part of our extended team. Their intelligent approach to telemarketing, paired with their commitment to compliance and customer satisfaction, makes them a valuable partner for any company seeking to broaden its market reach.

VP Marketing and Communications at a Global Biomedical Device Organisation

For over 20 years, Voicentric has provided outstanding telemarketing services, across the many high-profile life sciences, materials science and health sciences companies I have worked for, with the provision of:
- Quality lead generation for both low and high-ticket items - some as high as £1millon within the life sciences sector.
- Outstanding customer service – for all aspects of our after sales service.
- And more recently, scoping the provision of a patient community care help desk, for our leg ulcer healing device.

Their expertise in communicating complex propositions into complex market places is world-class and a global capability.

Associate Director of Marketing Program Management at a leading Life Science Measurement and Tools Company

Working with Voicentric has been an invaluable cornerstone of our demand generation strategy. Together, we've navigated lead qualification, nurture campaigns, and lifecycle/replacement projects, all of which have significantly enriched our global business. Their technical expertise seamlessly integrates with our team, ensuring a consistently smooth experience for both our prospective and current customers.

Throughout our journey, our partnership with Voicentric has only grown stronger and more refined. Despite the inevitable changes in the business landscape, their unwavering dedication to collaboration and our mutual success has remained steadfast. We couldn't be happier with the results we've achieved together, and we eagerly anticipate the continued excellence that lies ahead as we embark on further endeavours with Voicentric