Life Science Sales Could Benefit From Marketing Appeal Of Emails

Any business will know how important it is to exhaust all possible avenues to secure a sale. You’ll know that it’s difficult in most cases to attract new customers and the value of keeping existing ones. If you’re a life science business, then sales will continue to benefit from the appeal of online marketing.

Research from Direct Marketing Association (DMA) (via the Drum) has found that the public prefers emails as their main marketing channel for businesses to contact them on. You could find it surprising to hear that, especially as negative feedback was directed to the online platform after the General Data Protection Regulation (GDPR) came into effect.

Out of the 2,016 people from the marketing trade association taking part in the online survey, an overwhelming 73 per cent said they still see email as their preferred marketing channel. That’s right, it means that it’s far more popular than text messages, messenger apps, social media and online web banners.

Rachel Aldighieri, managing director of the DMA, commented: “It is encouraging to see that GDPR hasn’t had a negative impact on consumer perceptions of email marketing. Evidently, it remains a key way to engage customers when it is used to promote the right opportunities at the right times.”

Mr Aldighieri added that anyone in marketing should “ensure all their communications use simple, tailored messages”.

It will be welcoming news for many businesses, especially as many employers are still coming to terms with the changes to GDPR – or still finding the best way to transition into it.