Is More GDPR Training Needed In Telemarketing?
Date posted:
News
If you’re a business owner, then you will know how crucial it is for all your employees to understand and follow data protection and privacy laws with all clients. It’s something that you’ll emphasise even more in the telemarketing industry, especially as interactions with the public on a regular basis could lead to either of the aforementioned points being breached.
Some employers could face issues with General Data Protection Regulation (GDPR) compliance going forward. Direct Marketing Association (DMA) conducted a survey that revealed that 27 per cent of people working in marketing did not receive any form of GDPR training before the May 25th deadline.
According to the DMA’s research, 34 per cent of participants felt that they needed more training on the subject, while most people believed that knowing the ins and outs on GDPR was fundamentally important to comply with the changes even after its initial deadline.
Jane Cave, managing director of the Institute of Direct and Digital Marketing, commented: “GDPR compliance is an ongoing journey that didn’t end on May 25th – industry professionals must continue to learn and adapt as they get to grips with the new legislation. Therefore, ongoing training and support [are] essential for marketers and organisations to reap the rewards of GDPR.”
Most businesses will have taken the important step forward to train staff in GDPR. However, the statistics show there is a danger that some companies could face if its workforce doesn’t understand something that’s an integral regulation in the European Union’s law. It might be time for organisations to recheck staff’s knowledge on the topic, offer training or even offer refresher courses.