Blog
Welcome to our company blog, where we share insights, updates, and stories that drive innovation and success in our industry.
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How Can You Ensure Your Marketing Promotes Ethical Values?
There are a lot of ways to market products, some of which are more effective in the short term, whilst others will ultimately prove to...
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The Importance Of Specialised Telemarketing In Life Sciences
Whether marketing a new product or wanting to improve lead generation, life science companies should consider outsourcing their telemarketing to specialists who can offer them...
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Could My Organisation Benefit From Partnership Marketing?
In today’s day and age where consumers and businesses alike are bombarded with a huge amount of marketing both on and offline, it can...
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How Can You Boost Engagement With Telemarketing Campaigns?
Whilst the old ways may work best in a lot of different markets and industries, specialist telemarketing is not one of them by any stretch...
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How Can You Boost Engagement With Telemarketing Campaigns?
Whilst the old ways may work best in a lot of different markets and industries, specialist telemarketing is not one of them by any stretch...
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What Types Of Telemarketing Are Best For Life Sciences Orgs?
While telemarketing is a catch-all term for telephone marketing services, it’s important to recognise that not all telemarketing activity is the same. Broadly speaking...
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The Biggest Mistakes And Misconceptions With Telemarketing
The three key aspects of any marketing campaign that a business needs to understand are its purpose, its audience and its medium. This is especially...
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Why Should You Use Native Linguists For Marketing Campaigns?
The key to marketing is storytelling, and one of the most effective but most difficult ways to tell a story is through organic conversation. This...
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What Are The Best Strategies For Re-Engaging Old Leads?
Whilst every business needs a tailored approach, telemarketing in an industry such as the life sciences is ultimately about relationship building, forging a strong community...
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What We Know About The UK’s Life Sciences Plan So Far
The recent publication of the government’s industrial strategy may have left some in the life sciences sector seeking to fill in the gaps. The...
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Who Invented Direct Marketing And How Has It Transformed?
The golden rule of marketing in fields such as life sciences and medical technology is that it is not just about what you proclaim but...
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Why Commercial Nous Can Bolster UK Life Science Research
Considering the size of some multinational pharmaceutical companies in the UK, it may seem unusual to read criticism of the UK life sciences sector for...