Blog
Welcome to our company blog, where we share insights, updates, and stories that drive innovation and success in our industry.
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Three Adverts That Show The Pitfalls Of Marketing Medicines
Arguably the single most complex area of life science marketing is in attempts to market medicines. Part of this is based on the law; according...
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Research Teams Develop Breakthrough Method To Grow Food Without Sunlight
A pair of research teams have discovered a way to create food without the need for sunlight through a highly efficient artificial photosynthesis method. The...
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Tributes Paid To Cancer Research Fundraiser
Tributes have been paid to the late Dame Deborah James, who raised millions of pounds for research into bowel cancer after being diagnosed with the...
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New Study Lets Us See How Animals See
The University of Arkansas has undergone a study to extend our knowledge of how animals see, specifically how they view colour, providing us with new...
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AstraZeneca’s CEO Given Knighthood
The chief executive officer of AstraZeneca has received a British knighthood for his services to the country’s life sciences sector. Pascal Soriot was named...
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UCL Top In UK For Life Sciences Research
University College London (UCL) has been named the best facility in the UK for its research in medicine, health and life sciences. According to the...
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£1.6m Investment For Scottish Life Sciences
The life sciences industry in Scotland has been given a big boost recently, after a MedTech firm received £1.6 million from investors to expand its business...
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Kenya Vaccine Shortfall May Highlight Covid Treatment Need
A key factor for the pharmaceutical sales sector in the near future may be the provision of drugs to fight Covid, not just for particularly...
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The Complexities Of Health Influencer Marketing
Whilst the overall world of marketing has seen an increase in the use of influencers, the situation is more complex for life science marketing, particularly...
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Appeal To Expand Newcastle Life Sciences Centre
The dominance of London, Oxford and Cambridge in the life sciences field is increasingly being challenged, with a new bid being made this week to...
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UK And Switzerland Push For Horizon Access
Major education groups, including Universities UK International, EPFL, ETH Zurich, and others, have called for an ‘open and collaborative research and innovation landscape’, as the...
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The Truth Behind Common Medical Myths
One of the most important concepts in life science marketing is clarity. For a new medicine or piece of MedTech to be successful, the concept...