Blog
Welcome to our company blog, where we share insights, updates, and stories that drive innovation and success in our industry.
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News
Scottish Government Sets Out Life Sciences Export Plan
The Scottish government has published a plan that it hopes will bolster life sciences sales overseas, including a strong focus on the US market. Already...
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New GDPR Regulations For The UK
During the recent Conservative Party conference which took place between October 2nd-5th, it was announced that the UK will be scrapping the EU’s...
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Lab-Grown Blood May Represent Huge Breakthrough
New techniques that can create artificial blood in a laboratory may help revolutionise treatments and resolve problems of shortages of supply, especially for those with...
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The Marketing Successes Of Drug Repositioning
The concept of drug repositioning is an essential part of life sciences, as it allows for medications that have already been subject to clinical trials...
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Most Infamous Examples Of Public Information Marketing
One fascinating subset of life science marketing that is commonly seen but not as commonly commented on is marketing material that is not directly advertising...
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What Can Be Learned By The Worst Medicine Advert?
The most important maxim to bear in mind when creating life science marketing campaigns is that clarity and truth must supersede every other aspect of...
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Microsoft Joins ‘Largest Ever’ Health Research Project
The life sciences sector has received an ally in the form of technology giant Microsoft, as it recently revealed plans to join the UK’s...
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What We Can Learn From The Most Off-Putting Health-Related Marketing Campaign
There are many complexities to life science marketing at a business-to-customer level as opposed to business-to-business, as you need to catch a customer’s eye...
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Malaria Vaccine Hailed As ‘World Changing’
A new malaria vaccine developed at Oxford University has been hailed as world changing, according to the scientists who produced it. The new jab could...
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Research Finds Blood Pressure Medication Works At All Times Of The Day
Research funded by the British Heart Foundation on the efficacy of blood pressure medication has found that it is equally effective whether it is taken...
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Three Adverts That Show The Pitfalls Of Marketing Medicines
Arguably the single most complex area of life science marketing is in attempts to market medicines. Part of this is based on the law; according...
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Research Teams Develop Breakthrough Method To Grow Food Without Sunlight
A pair of research teams have discovered a way to create food without the need for sunlight through a highly efficient artificial photosynthesis method. The...