Blog
Welcome to our company blog, where we share insights, updates, and stories that drive innovation and success in our industry.
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News
Are Warnings About Britain’s Life Sciences Warranted?
Britain’s life science industry may be in better health than some think, despite some warnings about its future. The Daily Express, normally an ardent...
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How Medical Public Information Films Teach Life Science
Given the interconnected nature of public and private health companies, life science marketing often takes a very different approach in the UK than in other...
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Research Discovery Finds Existing Drugs Can Treat Kidney Condition
Acute Kidney Injury, or AKI is a condition that often arises as a consequence of other illnesses and can have major long-term health consequences, but...
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Trial To Compare Stem Cell MS Treatment Against Four Leading Drugs
A new trial is set to research whether stem cell transplantation can provide an effective remedy for more aggressive forms of multiple sclerosis (MS). Funded...
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Scottish Government Sets Out Life Sciences Export Plan
The Scottish government has published a plan that it hopes will bolster life sciences sales overseas, including a strong focus on the US market. Already...
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New GDPR Regulations For The UK
During the recent Conservative Party conference which took place between October 2nd-5th, it was announced that the UK will be scrapping the EU’s...
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Lab-Grown Blood May Represent Huge Breakthrough
New techniques that can create artificial blood in a laboratory may help revolutionise treatments and resolve problems of shortages of supply, especially for those with...
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The Marketing Successes Of Drug Repositioning
The concept of drug repositioning is an essential part of life sciences, as it allows for medications that have already been subject to clinical trials...
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Most Infamous Examples Of Public Information Marketing
One fascinating subset of life science marketing that is commonly seen but not as commonly commented on is marketing material that is not directly advertising...
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What Can Be Learned By The Worst Medicine Advert?
The most important maxim to bear in mind when creating life science marketing campaigns is that clarity and truth must supersede every other aspect of...
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Microsoft Joins ‘Largest Ever’ Health Research Project
The life sciences sector has received an ally in the form of technology giant Microsoft, as it recently revealed plans to join the UK’s...
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What We Can Learn From The Most Off-Putting Health-Related Marketing Campaign
There are many complexities to life science marketing at a business-to-customer level as opposed to business-to-business, as you need to catch a customer’s eye...