Blog
Welcome to our company blog, where we share insights, updates, and stories that drive innovation and success in our industry.
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What Has Been Learned From A Controversial Startup’s Fall?
In business, the biggest and most useful lessons come not necessarily from success but from ambitious failures, and many successful people adopt a mindset of...
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How Marketing Helps To Cure Rare Diseases
Marketing in the field of life science is complex, with very different practices, standards and tactics required depending on the size of the potential customer...
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What The Marketing World Learned From A Banned Painkiller Advert
Besides the logistical and legal complexities of marketing health and life science products, there are a lot of considerations that go into the advertising campaigns...
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When Medical Marketing Campaigns Lead To Enduring Beliefs
Public health, medical and life science marketing campaigns are inherently unusual compared to other market sectors, due to the strict regulations on what can be...
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Life Science Industry Makes Several Pre-Budget Demands
With the Budget approaching on March 6th, a wide array of interested parties representing various areas of life, commerce and organisations are busy making representations...
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What Can Be Learned From The Biggest Drug Launch Disasters?
Launching any product in the life science market, whether that takes the form of medical technology, a health aid or a medicine itself, requires a...
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Is Inciting Fear An Effective Science Marketing Strategy?
Most people will have a formative memory of a frightening public information film or piece of marketing related to a medical matter, and there the...
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North West Is Big New Region For Life Science Growth
Like so many areas of activity in the UK's economic and scientific life, the dominance of London and the south is often taken for granted...
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The Difference Between Powerful & Disturbing Health Adverts
Because the vast majority of healthcare and life science products cannot be advertised directly to consumers, marketing efforts and budgets are typically used instead to...
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The Difference Between Marketing Popularity And Success
There are many differences between life science and medical marketing compared to the rest of the advertising world. These differences extend far beyond the legal...
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The Immoral Cigarette Advert That Changed Health Marketing
There is something of an irony that one of the most important pieces of marketing in terms of changing and establishing a strict code of...
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The Dramatic Difference In Life Science Marketing In The US
In the United Kingdom, marketing life science products and services is a process that requires a tailored, rigorous approach focused on presenting the facts about...