What Were The Best Healthcare Marketing Campaigns?

Advertisement is everything in the modern world and this is true for all aspects of life, including medicine and healthcare. In a competitive market, it’s vital that healthcare giants market effectively to ensure their products reach their target audience.

There are some great examples of healthcare marketing campaigns that did everything they set out to and more, proving that great advertisement can be the key to ensuring your products and services receive the attention they deserve.

Bupa health insurance brought out an advertising campaign highlighting the importance of seeking help with your mental health. The ‘is it normal’?’ campaign aimed to destigmatise mental health and give people a reason to talk about it.

The video campaign was emotional, encouraging and eye-opening and captured the essence of the everyday struggles many people suffer with. This opened up conversations about mental health and inspired people to seek the help they needed.

Colgate’s Made For Greatness ad campaign was innovative and creative and was a new and unusual way to advertise an everyday health product, toothpaste.

It is unexpected that a toothpaste commercial would inspire and encourage people to achieve their goals, however, this is exactly what Colgate managed to do. The ad campaign was a huge hit and the toothpaste remains one of the top brands globally.

Volterol is a medicine which helps to soothe back and joint pain and is used by many to aid daily life and reduce discomfort. Their ‘The joy of movement’ campaign highlighted the importance of living life to its fullest.

Inspirational and relatable, this campaign aimed to bring attention to just how important movement is and the funny, lighthearted advertisement was a huge hit in both showcasing the product and the benefits of using it to help with daily life.

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