Should More Telemarketing Companies Revisit GDPR Regulations?

If you’re a business owner, then you will know that marketing is one of the most effective ways of attracting people to your products and services. However, there’s also the important procedure for recognising – and following – the legal requirement to protect sensitive data. Whether you’re selling products like lab instruments through telemarketing or a certain service, then you won’t want to be complacent with the information collected from customers.

According to a survey from Marketing Signals (via Open Access Government), it found that one in three companies are not fully compliant with the General Data Protection Regulation (GDPR) laws introduced back in May.

The research, which was conducted with over 1,000 workers, found that 35 per cent of employees have not received consent before sending out marketing emails. It was followed up with 31 per cent saying that data had been stored from those who had opted against it.

You might find it worrying that there are many companies out there that haven’t made the necessary changes to fall in line with GDPR or better equipped their staff with the important training needed. In fact, over 27 per cent said that any of the data that had been collected wasn’t secure against a ransomware attack.

Gareth Hoyle, the managing director for Marketing Signals, commented: “The research shows there are many ways that businesses are admitting to not following the newly enforced GDPR regulations. GDPR is the most fundamental change to ever happen to data privacy, so it is imperative that businesses follow this and complete the process as soon as possible.”

Whether you have a company that primarily works around telemarketing or online marketing – maybe both – it might be time to ensure that your workforce is equipped with the right training and up-to-date knowledge of GDPR regulations.